My name is Ayesha, and I completed my BS Management degree, specializing in Marketing, in June 2024. During my undergraduate studies, I took several courses that were instrumental in shaping my understanding of marketing. A few of them are:
Marketing Analysis and Strategy
New Product Development & Branding
Integrated Advertising, Promotion
Consumer Behavior and Interests
Marketing Management
In addition, I completed a 240-hour Digital Marketing Specialist training program with Money-Mouth Marketing in December 2023.
This program strengthened my digital marketing foundation and equipped me with the skills to execute successful online campaigns. I also read books to polish my understanding of the marketing world. Two of my most favorite books are:
This is Marketing: You Can't Be Seen Until You Learn to See"
"The 90-Day Brand Plan.
I began my journey early in my 1st semester (2020) with an unpaid internships and transitioned into contract-based work to gain hands-on digital marketing experience, including working with clients and startups.
Contract-Based Work (Service Side): I worked on SEO projects, including website audits and YouTube channel optimization, for 6 months.
Rewardwise.co (SAAS Company): Joined as a Content Marketing Intern, developing content strategies, creating infographics, writing blogs, performing SEO, and conducting market research for product development for 1 year.
Eklavya.me (Content-Based Project): Worked as a Content Creator, contributing to content development and strategy for almost 2 years.
Treleaf.shop (Product-Based Company): Joined as a Performance Marketing Intern, managed SEO, modified the Shopify store, and assisted with PR and social media platforms and ADs. Promoted to Full-Time Performance Marketer and Public Relations Associate, where I significantly improved ad performance and drove results.